Indoor location detection for mobile apps
‘iBeacons’ (or just ‘beacons’) are small Bluetooth powered devices that communicate with iPhones, iPads and the latest Android devices giving apps the ability to sense their surroundings at a much finer level of detail than was previously possible.
Mobile apps can sense how far they are from one or more of these beacons, giving them the ability to detect their location in an indoor environment - something not possible with GPS. Additionally, applications can ask to be alerted when a user comes into range of a certain beacon, opening up a world of possibilities for apps that react to their environment, and even environments that react to apps.
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Imagine a retail store that detects a person has been standing around a certain section of the store for a certain amount of time, and sends them a notification with information on the item, or alerts a staff member to provide assistance.
Market leaders around the world are realising the game-changing potential of this new technology